Cambridge, Mass.-based Pega on Sept. 29 introduced an industry-first product called T-Switch that gives organizations direct control over the transparency of their artificial intelligence customer engagement models. Included within the latest release of Pega's AI-powered Customer Decision Hub, T-Switch enables business users new levels of oversight to safely deploy AI based on their organization's transparency requirements. This capability is particularly critical for organizations in highly regulated industries to ensure they maintain compliance while also delivering intelligent, personalized customer experiences. The T-Switch, which will become generally available in late October, is designed to help companies mitigate potential risks and maintain regulatory compliance while providing differentiated experiences to their customers. Enterprises are increasingly deploying AI to gain better insights into customer needs and provide more personalized service, sales and marketing.